Social Media is fast changing and unpredictable industry. Less than a decade ago, few influencers predicted the future in social media marketing. We are here in 2017 end and it is still growing exponentially. Here are a few trends of 2017 that made an impact in the digital world:
- Live Video:
Live Videos are big opportunities for digital marketers to deliver real-time and authentic content. Live videos got viral after Facebook started it. Now, the big players of social media like Instagram, Twitter, YouTube and Vimeo have also integrated it. Apart from this, YouTube, Vimeo and Facebook have also launched 360-degree video for its users. The major benefit of using Live video is that is gains real-time engagements and people interact like crazy.
- Social eCommerce:
Since consumers are already using social networks, using them for eCommerce provide more potential buyers. A survey says that 75% of people buy products because they saw it on social media. Facebook, Instagram, Twitter and Pinterest offer different ways for users to make a purchase within the app itself. It has become a big trend to make the wheels turning.
- Ephemeral Content:
Ephemeral Content refers to the content that is visible for a short period of time usually from a few moments to 24 hours. Ephemeral content is liked especially by youngsters from the age of 18-24 years. This trend was started by Snapchat and it is now accepted by leading brands like Facebook, WhatsApp and Instagram. Preparing a short and disappearing content can give your brand a major boost.
Customer experience is one the major aspects in any kind of business and chatbots has a way with it. Chatbot is a computer program to interact with human being which is basically a chatting robot. Chatbots helps to make real-time engagements with customers. Many businesses are personalizing it to make better user experience. Platforms like Slack and Facebook Messenger provide chatbots for its users.
- Social Messaging:
One of the major trends of 2017 is Social Messaging. People prefer engagements and interactions on private messaging over any other kind of social media. To get more engagements, Facebook released a Messenger Conversation that allows advertisers start a new conversation directly from an ad. Similar to this, more and more business is shifting towards private messaging to interact with their customers.
It is helpful to know what has worked and what has not and take those lessons to the New Year. Get the most of these trends, leverage the power of social media and take your business to the next level. Take some time to reflect on what has made an impact and the various changes in the social landscape. As 2018 kicks off, forecast the things that matter to your business the most.