Social Media Trends That Dominated 2017

Social Media Trends That Dominated 2017

Social Media is fast changing and unpredictable industry. Less than a decade ago, few influencers predicted the future in social media marketing. We are here in 2017 end and it is still growing exponentially. Here are a few trends of 2017 that made an impact in the digital world:

  1. Live Video:

Live Videos are big opportunities for digital marketers to deliver real-time and authentic content. Live videos got viral after Facebook started it. Now, the big players of social media like Instagram, Twitter, YouTube and Vimeo have also integrated it. Apart from this, YouTube, Vimeo and Facebook have also launched 360-degree video for its users. The major benefit of using Live video is that is gains real-time engagements and people interact like crazy.

  1. Social eCommerce:

Since consumers are already using social networks, using them for eCommerce provide more potential buyers. A survey says that 75% of people buy products because they saw it on social media. Facebook, Instagram, Twitter and Pinterest offer different ways for users to make a purchase within the app itself. It has become a big trend to make the wheels turning.

  1. Ephemeral Content:

Ephemeral Content refers to the content that is visible for a short period of time usually from a few moments to 24 hours. Ephemeral content is liked especially by youngsters from the age of 18-24 years. This trend was started by Snapchat and it is now accepted by leading brands like Facebook, WhatsApp and Instagram. Preparing a short and disappearing content can give your brand a major boost.

  1. Chat-bots:

Customer experience is one the major aspects in any kind of business and chatbots has a way with it. Chatbot is a computer program to interact with human being which is basically a chatting robot. Chatbots helps to make real-time engagements with customers. Many businesses are personalizing it to make better user experience. Platforms like Slack and Facebook Messenger provide chatbots for its users.

  1. Social Messaging:

One of the major trends of 2017 is Social Messaging. People prefer engagements and interactions on private messaging over any other kind of social media. To get more engagements, Facebook released a Messenger Conversation that allows advertisers start a new conversation directly from an ad. Similar to this, more and more business is shifting towards private messaging to interact with their customers.

It is helpful to know what has worked and what has not and take those lessons to the New Year. Get the most of these trends, leverage the power of social media and take your business to the next level. Take some time to reflect on what has made an impact and the various changes in the social landscape. As 2018 kicks off, forecast the things that matter to your business the most.

Top 5 apps that made buzz in 2017

5 Apps That Made Buzz in 20171

In this continuously evolving era, there are billions of apps for Android that come every year. However, only a few apps really make it to that buzz. Some of the apps just get popular due to tremendous social media marketing, while there are some which get viral just by mouth publicity.

Social media trends are evolving and so are the apps. Here we have compiled the list of five apps that have made a buzz in 2017:

  1. ly:
    Music.ly is one of the most creative platforms. It allows the users to create awesome and fun videos and share with friends around the world. This app has become a social media trend in a considerably short period of time. Be it actor, director or just another normal person, everyone is using it and sharing fun videos across their network.
    Special Features:

    • Largest creative platform
    • Create Bollywood performance, vines, dance etc.
    • Easy to use
    • Share across the world
  2. Viva Video:
    Don’t know how to create a quality video? Don’t worry. Viva Video can turn you into a professional videographer. It comes with video and photo editing tools with various kinds of filters, effects and stickers. You can easily cut, edit and merge video to create a quality video and share it across the global network.
    Special Features:

    • Creative video camera lenses
    • Easy-to-use slideshow maker
    • Unique video collage
  3. BHIM:
    BHIM is an Indian payment app dedicated to the service of the nation. BHIM is the short name for Bharat Interface for Money. BHIM makes the cashless payments quick and simple. Just by using your mobile number, you can transfer your payments. Yes, it’s that simple. If you haven’t tried it yet, give it a shot.
    Special Features:

    • Supports almost all Indian banks
    • Secure and reliable cashless payments
    • Quick money transfer
  4. Sarahah:
    Sarahah is by far the most interesting app and took the social media trends by storm. It lets you send messages anonymously. Not that you are allowed to send any kind of message, it is specially designed for constructive criticism. The motto of the app is to help people self-develop by receiving constructive anonymous feedback.
    Special Features:

    • Receive anonymous constructive feedback
    • Reply with emojis
    • Block spam users.
  5. Swiggy:
    Swiggy is the first choice of every foodie. The app lets you order food from nearby restaurants. Apart from these, Swiggy is reliable and fast and you can track your order live. A lot of restaurants have registered themselves to swiggy to enhance their social media marketing and better sales. Swiggy took the first place in food ordering app leaving behind FoodPanda and Zomato.
    Special Features:

    • One app for all nearby restaurants
    • Cuisines & restaurants from A to Z
    • Reliable and fast
    • Track your order, Live!
    • Easy to search and use.

Try these apps out if you have missed any. These apps are productive and useful whereas some of these are just for fun. Some are using them for entertainment while for many marketers, they have become the part of their social media marketing. Let us know which one you have used the most in the comments section below and for what purpose.

3 Things Twitter Should’ve Changed Instead of the Character Limit

3 Things Twitter Should’ve Changed Instead of the Character Limit

Twitter recently doubled its character count by allowing their users to compose tweets up to 280 characters. As a social media manager, 280 characters is great, but there are some things that Twitter should have updated before expanding the character count (in my humble opinion).

Here are the 3 things that I would have changed instead:

  1. Ability to Edit Tweets

How many times have I sent out a tweet only to find a typo? The limit does not exist.

Twitter needs to understand that everyone makes mistakes and, like their counterparts at Facebook and Instagram, should give us the ability to edit a caption after posting it.

  1. Follow a Hashtag

Any tweet using a certain hashtag should be pulled into my feed — I don’t want to have to actively click and search. It’s all about simplicity.

Instagram is beginning to roll out this feature where new posts that contain hashtags you are following are pulled into your newsfeed and Twitter should follow suit.

  1. Ability to see who voted for each answer in Twitter polls

Analytics are key and polls are an interactive way to understand what your audience is looking for. But, what can you do when you aren’t able to see which users are voting for a specific answer?

Currently, we make our poll questions very broad because we are only able to see which answer received the most votes and how many votes were cast. The ability to see who is voting for what would make Twitter polls the perfect way to reach out to certain followers about particular products, webinars, etc.

Author Bio: Pooja is a social media and content marketing enthusiast who writes extensively about small business marketing at White Dwarf Media. When she’s not buried in books and food, she’s foot-tapping to the latest in progressive music.

How to Nurture New Vs. Existing Leads?

How to Nurture New Vs. Existing Leads?

Leads — they drive the business forward. We advertise, blog, curate social accounts, use social networks and directly pay for leads because they are a means to profitable ends. Then why does collecting leads often create more questions than it answers?

In my more than 10 years in marketing, I’ve come across countless people who struggle with lead nurturing after the process of lead generation. In most cases, there isn’t an established process for treating diverse types of leads with different approaches, so a lack of productivity arises. The most basic version of this dilemma comes from deciding how to segment brand-new from already existing leads.

You can’t simply expect that new prospects will understand how your business can help them right away, or that existing contacts will suddenly read your newsletter or blog and identify themselves to you as someone who is ready to buy now. Segmenting leads should begin the second they arrive on your doorstep.

While new and existing leads are different animals by nature, managing them comes down to a simple law: Always keep them moving.

“Nurtured leads make 47% larger purchases than non-nurtured leads.”

New Leads

The biggest difficulty with new leads comes from the sheer volume of them, along with unrealistic expectations about knowing which of these prospects are actually worthy of your sales funnel.

When it comes to new leads, the most important thing you can do is to qualify the information. Make sure the email, phone number, name — and any other criteria you require — are accurate and ask for their buy-in to hear about opportunities from you. That’s it.

Failure is Progress

Think of it this way — failure is often a winning outcome. When you find out the information isn’t there, be satisfied and move on.

Depending on the industry and sales cycle that you work with, set yourself a cutoff for when a lead is simply not worth your time. That might be something as simple as six attempts to qualify the lead over the course of two weeks, for example. Otherwise, you’re likely to spend four times the amount of time and energy to create a profile for a person who isn’t qualified to be in your sales funnel, to begin with.

Move an Inch at a Time

One mistake I see across industries is that when a lead is successfully qualified, many businesses try to do too much and too quickly. Remember, you’ve already done your job. Your only aim should be to inch the conversation forward.

In that first touch, gather metrics about their goals, how motivated they are to buy and their timeline. From there, it’s all about segmentation for marketing.

Existing Leads

Nurturing existing leads is where your true business skill comes into play. Beyond creating a first touch point, to truly nurture a lead, you must understand and align directly with your business’s goals.

It all comes down to timing and movement. Many businesses do themselves a disservice by breaking all leads into some version of hot and cold. In reality, that doesn’t provide the insight you need to truly nurture. So how do you break that chain?

From there, it’s about using that timeline to keep everything in constant motion. Rather than trying to get leads to make large jumps, successful lead nurture programs focus on the incremental movement of turning the first contact into a sale.

3 Content Marketing Trends That Will Dominate 2018

Content Marketing Trends 2018

An amazing year comes to an end, complete with videos going viral, news-feeds getting chaotic and organic reach nosediving. If content marketing is your game, 2018 would be the year videos take center stage. It’s going to be exciting and super competitive. These are the trends and focus areas for 2018, something we are collating on the wall. Happy New Year 🙂

  1. Videos will continue to dominate

If you’ve been procrastinating about getting on the video bandwagon, it’s time to get started. With low-cost smartphones and cheaper data, the video is exploding on tiny screens everywhere. You got to experiment with different video formats. Live video is turning out to be huge, we got 65,000 comments on an experiment just last week.

Regional content is fast becoming a big deal in India, an experiment this year hit 20 million views. Even LinkedIn is going gaga on videos, with incredible engagement. It’s time to deep dive and finds the format which works for you: short form, long form, web-series, 360 videos, live video, interactive video or the enchanting AR/VR.

  1. Organic reach will nosedive

With so much competition and chaotic news-feeds, Facebook has made it harder to reach your audience, unless you pay. Your content needs to work harder. If you want to reach millions on low budgets, either have kick-ass share-worthy content or cough up the moolah!

“Remember, views can be bought but engagement is earned.”

Focus on creating content for low attention spans, tiny mobile screens, think conversations, not campaigns, obsess about storytelling, not high production value and most important: Distribution! We’ll beat platforms at their game, when we make our message so powerful that every messenger becomes an evangelist, spreading our content like wildfire.

  1. Brands will be built on content, not advertising

Our generation is trained to ignore Ads. The radars in our heads are so evolved, we can spot BS miles away. Ad blockers are on the rise, TV numbers are down and when was the last time you shared an Ad? Ads will need to evolve, be more authentic and BS free. Engagement is more important than views.

“We need to reach their hearts, not bombard their eye-balls.”

We’re living in a time where staying relevant is more important than recall. To create kick-ass content, we need multi-skilled storytellers in our teams. Filmmakers who double up as designers, designers who know copywriting and writers who know communication and branding. We need to groom multi-talented rockstars!

Happy Content Marketing in 2018 🙂

Things You Should Know About Mobile Marketing

Importance of mobile marketing

Mobile has become an undetachable part of our life. Users spend a huge amount of time on cell phones. Mobile phones are transforming the way people connect with brands. From opening an email to reading the content from the website, everything is accessible on the mobile phone. Consistent use of smartphones in daily life brings forward an idea to use it as a marketing platform. Now that it is an era of mobile phones and still if you’re not implementing mobile marketing strategy, you’re already trailing behind! Mobile marketing has become the synonym for internet marketing.

What is Mobile Marketing?

Mobile marketing is the art of marketing and promoting business on mobile devices, cell phones, smartphones and other hand-held devices, usually as a multi-channel campaign.

Why do you do need Mobile Marketing?

Today, a large fraction of population access internet through mobile rather than laptop or desktop. Mobile’s portability feature enables a user to get in touch with the world through the internet from anywhere and anytime.

  • 80% of the internet users own a smartphone.
  • Users spend 60% of their time on mobile phones.
  • 80% of the mobile device time is spent on apps.

Importance of mobile marketing:

  1. Integral part
    Mobile phones have become an integral and necessary part of life. You will see people with faces glued to their smartphones’ screen.
  1. Service Availability: Anytime, anywhere
    A company can contact the user through mobile marketing and provide services anytime and anywhere. Consumers also remain happy due to quick availability of services.
  2. E-shopping as well as physical store
    A store can save your contact number and provide notification about special products, discounts, and offers. A physical store can use mobile service to enhance its business and advertising.
  3. Mobile search indexing becomes primary
    Google gives priority to mobile search instead of desktop search. That means your website search ranking will be based on mobile search ranking instead desktop search ranking.
  4. Notification via SMS
    Companies can notify the users through SMS or MMS about their deals, discounts and sales.

Mobile Marketing Services:

We can expect that in the next few years the mobile marketing will completely take over the other marketing. This change is forcing people to follow mobile marketing service. A company should adopt mobile marketing to improve the business.

Here are few mobile marketing techniques:

  1. SMS Marketing
    SMS is an easy and effective way to connect with a user.
  2. MMS Marketing
    Audio, video, and slideshows can be sent to the user to promote a product or business
  3. In-game Mobile Marketing
    Companies provide ads within the games for promotion which are ad-funded mobile games.
  4. Push Notification
    This one is easily visible to users. It is flash text to advertise products and services.
  5. App-based Marketing
    An e-commerce app can be used for business promotion. You must make sure to maintain its ranking to the top.

In a nutshell, Mobile Marketing is the most efficient, personalized and effortless way to connect with the users. You can have your own unique and tailor-made ad options done by a mobile marketing professional.

Email Marketing – Misleading or lnfluential

email marketing influential or misleading

Many of you must have heard the term Email Marketing. But what exactly is email marketing? There might be several questions arising in your mind like will it benefit your business in some way? Is email marketing influential or misleading? In this article, we will try to explain how Email marketing can turn your business to a momentous success.

So, the very first question,

What is Email Marketing?

In simple words, Email Marketing is a commercial message conveyed to a group of people through email. It is a way to reach your audience directly through electronic mail. You can reach thousands of potential customers in one click in a relatively low-cost.

Emails can be much more than simple texts. Rich media format and images provide the much-needed flavor and texture to your product or service. Emails must be attractive to gain the attention of our potential customers.

What purpose can be served through Email Marketing?

Email marketing may serve any of these purposes:

  • To acquire new consumers
  • To convince current consumers to buy something immediately.
  • To enhance the customer relationship
  • To encourage loyalty and repeat business
  • Adding advertisement by other companies

Will it benefit your business in some way?

The answer is for sure.

There are many advantages of Email marketing.

  • Inexpensive: Email marketing is cost-effective and inexpensive. Whether you do it by yourself or hire a marketing agency to do it for you, email marketing will always be cheaper as compared to other modes of advertising.
  • Targeted Customers: Email marketing is done on targeted costumers. Therefore, your business reaches the interested consumer. The ROI of the business grows incredibly just by using it.

Email marketing is an effective way to not only reach your target markets but also to stay connected with your consumer base. Through efficient use of email marketing, you can retain current clients while also targeting new markets.

  • Tracking and Strategizing Campaigns: You can track the response of your consumers and analyze which campaign is working and which one is not. In turn, you can strategize your campaigns more effectively. It is the most effective marketing tactic.

Also, you can put a feedback mechanism for users to express their thoughts about the campaign, whether they like it or not. It can add value to your future campaign planning.

  • Effective: With the increasing number of internet user, half of the population checks their mails regularly. Direct email marketing target and reach the interested audience.
  • Dynamic and personalized messages: Email marketing allows you to put dynamic and personalized messages which is not available in traditional methods.

Is email marketing influential or misleading?

By now, you already know the answer. Email marketing is definitely influential. By email marketing, you can just sit back and see your business grow. It’s as simple as that. Let email marketing do the challenging and hard work for you. Hire an email professional and get the bulk lead generation. Let the traffic and audience drawn to you. It’s a powerful instrument to increase the turnover of your company.

Here’s What You Should Know About Mobile Marketing

Mobile marketing company in India

Mobile has become an undetachable part of our life. Users spend a huge amount of time on cell phones. Mobile phones are transforming the way people connect with brands. From opening an email to reading the content from the website, everything is accessible on the mobile phone. Consistent use of smartphones in daily life brings forward an idea to use it as a marketing platform. Now that it is an era of mobile phones and still if you’re not implementing mobile marketing strategy, you’re already trailing behind! Mobile marketing has become the synonym for internet marketing.

What is Mobile Marketing?

Mobile marketing is the art of marketing and promoting business on mobile devices, cell phones, smartphones and other hand-held devices, usually as a multi-channel campaign.

Why do you do need Mobile Marketing?

Today, a large fraction of population access internet through mobile rather than laptop or desktop. Mobile’s portability feature enables a user to get in touch with the world through the internet from anywhere and anytime.

  • 80% of the internet users own a smartphone.
  • Users spend 60% of their time on mobile phones.
  • 80% of the mobile device time is spent on apps.

Importance of mobile marketing:

  1. Integral part
    Mobile phones have become an integral and necessary part of life. You will see people with faces glued to their smartphones’ screen.
  1. Service Availability: Anytime, anywhere
    Company can contact the user through mobile marketing and provide services anytime and anywhere. Consumers also remain happy due to quick availability of services.
  2. E-shopping as well as physical store
    A store can save your contact number and provide notification about special products, discounts, and offers. A physical store can use mobile service to enhance its business and advertising.
  3. Mobile search indexing becomes primary
    Google gives priority to mobile search instead of desktop search. That means your website search ranking will be based on mobile search ranking instead desktop search ranking.
  4. Notification via SMS
    Companies can notify the users through SMS or MMS about their deals, discounts and sales.

Mobile Marketing Services:

We can expect that in the next few years the mobile marketing will completely take over the other marketing. This change is forcing people to follow mobile marketing service. A company should adopt mobile marketing to improve the business.

Here are few mobile marketing techniques:

  1. SMS Marketing
    SMS is an easy and effective way to connect with a user.
  2. MMS Marketing
    Audio, video, and slideshows can be sent to the user to promote a product or business
  3. In-game Mobile Marketing
    Companies provide ads within the games for promotion which are ad-funded mobile games.
  4. Push Notification
    This one is easily visible to users. It is flash text to advertise products and services.
  5. App-based Marketing
    An e-commerce app can be used for business promotion. You must make sure to maintain its ranking to the top.

In a nutshell, Mobile Marketing is the most efficient, personalized and effortless way to connect with the users. You can have your own unique and tailor-made ad options done by a mobile marketing professional.

5 Advantages of Running a Google Adwords Campaign

5 Advantages of Running a Google Adwords Campaign

You can run ads to create more leads and income. You can offer more products on the web. You can get more traffic to your site. But, it isn’t so much that straight forward. There are different things to deal with. We should examine the advantages of Google Adwords as an advertising platform.
Since you get the instant result in Google Adwords because of its transparency and expeditious, which is why Google Adwords is preferred always and its worth every penny you spend on it.

1. Adwords works quicker than SEO
The biggest advantage of Google AdWords is that it works quicker than SEO. Both SEO and Google AdWords are web search tool promoting methodologies to create more traffic and leads. Also, it’s purely a lead generation way of the entire process.

Here are a few reasons why it’s faster and more viable: –
• You can concentrate on various keywords at once.
• You can switch the campaign on and off whenever you want.
• Promotions which shows up on the highest point of the page get quick visibility.

2. Increase brand awareness
Google AdWords, along with boosting traffic, clicks, and conversions, is likewise a productive approach to tell the audience about your brand. With regards to SEO, your rank additionally relies upon the quantity of your brand name hunts and its varieties. That is another reason you should focus on brand awareness through search and display ads.

3. More visibility through target audiences Gmail Box
One of the most utilized advertising techniques in every business is email marketing, which is the reason Gmail ads can be useful too. In September 2015, Google incorporated local Gmail promotions with Google AdWords and made it accessible to all publicists, which means you can achieve more prospects through their Gmail inbox.
Gmail advertisements show up on the advancement tab, however some of the time you can see it on the social tab as well. These promotions keep running on both desktops and mobiles. Since, Gmail promotions for the most part cost a great deal not as much as search ads, in the event that you have a little spending plan, at that point you can attempt Gmail advertisements also.

4. Reconnecting with your website visitors
You may have window shoppers on your site. These are individuals who have gone to every one of the pages on your site however haven’t made any action. How would you help them to remember you and what you could accomplish for them? Enter Display Remarketing and RLSA campaigns.

5. Track and measure the campaign’s performance consistently
It is exceptionally hard to quantify the result of traditional ads like daily papers, radio, communicate TV, outside announcements, brochures and so on. Additionally, they are substantially more costly than Google AdWords. You can’t control your own financial plan and spend. Also, you wouldn’t know the source of the leads originating from these media, unless your client discloses it. Therefore, it would be exceptionally hard to compute ROI from traditional media.

In any case, AdWords, would let you know precisely what occurred with the battle. You would know:
• Who tapped on your advertisement.
• What number of leads have been created.
• How much activity you have from AdWords to your site.
• Which keyword created the most search and leads.
• What amount does it cost you per lead.

White Dwarf at Ad-Tech Event 2017, New Delhi

join us at Adtech

AD:TECH BRINGS TOGETHER THE NEW WORLD OF MARKETING TECHNOLOGY

From Fortune 100 to emerging start-ups, innovators across industries converge to discuss the new era of advertising and marketing technology. ad:tech 2017 looks to be the most comprehensive yet with exciting hands-on exhibitions, invaluable learning opportunities, and the players reimaging the future of the industry.

HAVE BETTER CONVERSATIONS WITH MORE POTENTIAL PARTNERS

It’s a new world, where technologies across industries are converging and it calls for a change in the way we think about marketing and advertising. We bring together leading edge brands, agencies, and tech providers to create a more dynamic experience than ever before. Join the conversation, share your insights, and get a competitive edge.

WELCOME TO THE 7TH EDITION IN MARCH 2017

ad:tech is India’s #1 marketing and media technology event, where marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

ad:tech New Delhi 2017 is a two day conference and exhibition and we have been constantly evolving to bring you the smartest techno innovations that will enable you to stay ahead of competition. This year the top reasons for you to attend ad:tech are:

INDIA’S BIGGEST DIGITAL MARKETPLACE
Biggest meeting of digital community in India with 6500+ attendees across 31 nations, 19000+ sq ft of exhibition hall with 90+ Exhibitors bringing you the latest in digital
INSPIRATIONAL CONTENT
ad:tech always boasts of High-Caliber Keynote Speakers, targeted Conference Tracks that have been curated to help marketers resolve challenges and stay ahead. 2016 speakers included Christophe Eymery, Head of Digital & Media, L’Oréal; Michael Chrisment, Global Head of Integrated Marketing, NESCAFÉ, Nestlé; Alexander Schlaubitz, VP, Global Marketing, Lufthansa.
MORE NETWORKING OPPORTUNITIES
ad:tech has both opportunities of structured and informal networking sessions to bring together industries smartest and brightest to share, learn and build partnerships. You can also use our app to view our delegate list and pre fix your meetings to make the most of your time at ad:tech.
This time we White Dwarf at Ad-Tech Event 2017, New Delhi 
White Dwarf Looking forward to meeting great leaders, learning and instigating a partnership to successfully maintain a great working Relationship !
Our Motto: Coming together is a beginning; keeping together is progress; working together is success.
For more please Visit : http://www.whitedwarf.in/addtech/