The growth of the travel industry is giving rise to a boom in tourism which is rapidly becoming one of the largest growing industries worldwide. With simple access, via desktop computers and mobile devices, too many information for all aspects of the tourist industry, from travel, accommodation, to activities and food, effective online marketing is the finest way to reach a global audience instantly, at a very reasonable cost. The E-travel industry, with the help of various digital marketing channels is servicing more and more customers online especially through Smartphone and tablet devices. With the help of video, email, audio, or an article, online marketing can go viral for any given audience.
• Increasing No. of Mobile Users:
As more and more people prefer to access the internet via their Smartphone having a responsive website becomes a necessity. Business travelers use a Smartphone during the trip planning process and do research online before making any decision.
To make the process smooth for the target audiences, many travel agents, hotel owners, and other travel professionals have turned to digital marketing agency. That doesn’t mean that traditional marketing methods have completely dropped off, but with the growing trend of consumers going online to make their travel plans, even making reservations, bookings and purchases online – more and more travel and tourist companies are turning to online marketing strategies to reach their target audience quickly and effectively.
• Emerging Affordable Search Engine Optimization (SEO) Services:
90% of the Indian populations rely on a search engine to get information on any topic, including tourism. The key to turning browsers into buyers is to have a state of the art Search Engine Optimized (SEO) website. SEO friendly websites attract the consumer’s attention. People tend to click on the website that is at the top of the search engine result page SERP. Therefore, making sure your website is at the top of the SERP becomes a prime objective. The Google algorithms that decide which website gets the top ranking on the SERP, are continually changing – therefore, to maintain top ranking the website needs to be continually optimized. Keeping quality content, properly researched and relevant keywords is very important, to attract visitors to your website you must post engaging content. Engaging content invites consumers to stay on the website increasing the opportunity to turn browsers into buyers.
• Leverage Social Media to Build Your Brand:
The visual nature of social media presents the perfect opportunity to market your travel agency. Employ a multifaceted approach with simultaneous campaigns on Facebook, Twitter, Instagram, and Google+, using photos and videos to engage travelers’ interest. Social media marketing for travel agencies benefits you in several ways. you raise interest in travelling, which will raise your booking rate; you keep your travel agency front-of-mind with the visitors you connect with (and the visitors they connect with, and so on and you gain valuable data that you can leverage to create tightly targeted, highly effective marketing campaigns.