White Dwarf at Ad-Tech Event 2017, New Delhi

join us at Adtech

AD:TECH BRINGS TOGETHER THE NEW WORLD OF MARKETING TECHNOLOGY

From Fortune 100 to emerging start-ups, innovators across industries converge to discuss the new era of advertising and marketing technology. ad:tech 2017 looks to be the most comprehensive yet with exciting hands-on exhibitions, invaluable learning opportunities, and the players reimaging the future of the industry.

HAVE BETTER CONVERSATIONS WITH MORE POTENTIAL PARTNERS

It’s a new world, where technologies across industries are converging and it calls for a change in the way we think about marketing and advertising. We bring together leading edge brands, agencies, and tech providers to create a more dynamic experience than ever before. Join the conversation, share your insights, and get a competitive edge.

WELCOME TO THE 7TH EDITION IN MARCH 2017

ad:tech is India’s #1 marketing and media technology event, where marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

ad:tech New Delhi 2017 is a two day conference and exhibition and we have been constantly evolving to bring you the smartest techno innovations that will enable you to stay ahead of competition. This year the top reasons for you to attend ad:tech are:

INDIA’S BIGGEST DIGITAL MARKETPLACE
Biggest meeting of digital community in India with 6500+ attendees across 31 nations, 19000+ sq ft of exhibition hall with 90+ Exhibitors bringing you the latest in digital
INSPIRATIONAL CONTENT
ad:tech always boasts of High-Caliber Keynote Speakers, targeted Conference Tracks that have been curated to help marketers resolve challenges and stay ahead. 2016 speakers included Christophe Eymery, Head of Digital & Media, L’Oréal; Michael Chrisment, Global Head of Integrated Marketing, NESCAFÉ, Nestlé; Alexander Schlaubitz, VP, Global Marketing, Lufthansa.
MORE NETWORKING OPPORTUNITIES
ad:tech has both opportunities of structured and informal networking sessions to bring together industries smartest and brightest to share, learn and build partnerships. You can also use our app to view our delegate list and pre fix your meetings to make the most of your time at ad:tech.
This time we White Dwarf at Ad-Tech Event 2017, New Delhi 
White Dwarf Looking forward to meeting great leaders, learning and instigating a partnership to successfully maintain a great working Relationship !
Our Motto: Coming together is a beginning; keeping together is progress; working together is success.
For more please Visit : http://www.whitedwarf.in/addtech/

WHY ONLINE MARKETING IS NECESSARY FOR TRAVEL COMPANIES?

03_Why-Travel-industry-Should-Consider-Online-Marketing-Strategy

The growth of the travel industry is giving rise to a boom in tourism which is rapidly becoming one of the largest growing industries worldwide. With simple access, via desktop computers and mobile devices, too many information for all aspects of the tourist industry, from travel, accommodation, to activities and food, effective online marketing is the finest way to reach a global audience instantly, at a very reasonable cost. The E-travel industry, with the help of various digital marketing channels is servicing more and more customers online especially through Smartphone and tablet devices. With the help of video, email, audio, or an article, online marketing can go viral for any given audience.

• Increasing No. of Mobile Users:
As more and more people prefer to access the internet via their Smartphone having a responsive website becomes a necessity. Business travelers use a Smartphone during the trip planning process and do research online before making any decision.

To make the process smooth for the target audiences, many travel agents, hotel owners, and other travel professionals have turned to digital marketing agency. That doesn’t mean that traditional marketing methods have completely dropped off, but with the growing trend of consumers going online to make their travel plans, even making reservations, bookings and purchases online – more and more travel and tourist companies are turning to online marketing strategies to reach their target audience quickly and effectively.

• Emerging Affordable Search Engine Optimization (SEO) Services:
90% of the Indian populations rely on a search engine to get information on any topic, including tourism. The key to turning browsers into buyers is to have a state of the art Search Engine Optimized (SEO) website. SEO friendly websites attract the consumer’s attention. People tend to click on the website that is at the top of the search engine result page SERP. Therefore, making sure your website is at the top of the SERP becomes a prime objective. The Google algorithms that decide which website gets the top ranking on the SERP, are continually changing – therefore, to maintain top ranking the website needs to be continually optimized. Keeping quality content, properly researched and relevant keywords is very important, to attract visitors to your website you must post engaging content. Engaging content invites consumers to stay on the website increasing the opportunity to turn browsers into buyers.

• Leverage Social Media to Build Your Brand:
The visual nature of social media presents the perfect opportunity to market your travel agency. Employ a multifaceted approach with simultaneous campaigns on Facebook, Twitter, Instagram, and Google+, using photos and videos to engage travelers’ interest. Social media marketing for travel agencies benefits you in several ways. you raise interest in travelling, which will raise your booking rate; you keep your travel agency front-of-mind with the visitors you connect with (and the visitors they connect with, and so on and you gain valuable data that you can leverage to create tightly targeted, highly effective marketing campaigns.

The Service Excellence Award Winners 2016

Best Mobile & Digital Marketing Company of the Year

Few Days ago we were just a nominated organization for “The Service Excellence Award 2016” well now we are super proud to announce that we have won Best Mobile & Digital Marketing Company of the Year, 2016 (Western India)
It’s an immense pleasure to hold the award with all fierce &stiff competition now-a-days, but in the end, we came home victorious.
The Awards:
This year the Business Leadership Summit, 2016 by Brands Academywas hosted inThe Chancery Pavilion Hotel in Bangalore, India on 27th of August, 2016 and we got showcased for the best work in Mobile and Digital Marketing.
With some of the great companies of multiple industries in attendance, it was awesome to see a room jam-packed with some pretty impressive marketing folk.
With that, it was great to see so many recognizable faces scoop up some awards, and a panel of incredibly talented industry experts judging the work – we are honored to have won.
This is first milestone in 2 years. This is just a start & with team spirit & hard work we are looking forward to reiterate the same moment in our coming future.
We thank to all our clients who have supported & allowed us to share this prideful moment. Lets not call its a team or partner, IT’S Family.
Thanks to all our White Dwarf Family 🙂
Thank you so much readers, White Dwarf Media Pvt Ltd.